Yusuf Hassan
Founder of Roop. Brand Strategist.

Creating powerful brands that make an impact. Yusuf Hassan is a highly sough-after branding expert, design strategist & designer known for his unique ability to bring brands to life and drive record results. Over the course of his 29-year career, he helped organizations all around Bangladesh to create, manage or reinvigorate their image and expand their influence in a crowded marketplace. Yusuf Hassan has a track record of transforming brands across a wide variety of industries and turning around businesses in even the most challenging circumstances. As the founder and CEO of Roop, an accomplished branding firm with collective collaboration worldwide, he organizes a team of highly skilled individuals who help clients maximize exposure. 

He is an entrepreneur, a trend leader and a creative powerhouse who has firmly established himself as one of the most respected branding specialists in the industry both national and international. From companies to government, officlas to media luminaries, his clients benefit enormously from his innovative mind, strategic approach and profound business acumen.


  • Business branding

  • Brand strategy, development and positioning

  • Brand management

  • Brand storytelling

  • Brand design